Jerry Gordinier

A DESIGN LEADER WITH Over 15 YEARS EXPERIENCE DRIVING ENTERPRISE UX STRATEGY

WORKS

Delivering AI Insights for Google Ad Sales & Customers

Unlocked new channels of communication with embedded AI insights, to drive deeper sales customer engagement, meeting small business owners where they communicate with tailored pitches, driving millions in efficiency savings and incremental revenue

Delivering AI Insights for Google Ad Sales & Customers

Unlocked new channels of communication with embedded AI insights, to drive deeper sales customer engagement, meeting small business owners where they communicate with tailored pitches, driving millions in efficiency savings and incremental revenue

Delivering AI Insights for Google Ad Sales & Customers

Unlocked new channels of communication with embedded AI insights, to drive deeper sales customer engagement, meeting small business owners where they communicate with tailored pitches, driving millions in efficiency savings and incremental revenue

Redesigning Marketplace & Deep Contextual Inquiry

As one of Atlassian's first two UX designers in San Francisco, I led foundational UXR and redesign of the Atlassian Marketplace and internal plugin manager, extending to drive suite-wide contextual inquiry and guerrilla user testing driving overarching strategy during Atlassians mid-size growth phase

Redesigning Marketplace & Deep Contextual Inquiry

As one of Atlassian's first two UX designers in San Francisco, I led foundational UXR and redesign of the Atlassian Marketplace and internal plugin manager, extending to drive suite-wide contextual inquiry and guerrilla user testing driving overarching strategy during Atlassians mid-size growth phase

Redesigning Marketplace & Deep Contextual Inquiry

As one of Atlassian's first two UX designers in San Francisco, I led foundational UXR and redesign of the Atlassian Marketplace and internal plugin manager, extending to drive suite-wide contextual inquiry and guerrilla user testing driving overarching strategy during Atlassians mid-size growth phase

Refocusing Patient Engagement

Provided doctors clinical support through augmented devices like Google Glass and mobile, enabling more focus on patients and less time charting

Refocusing Patient Engagement

Provided doctors clinical support through augmented devices like Google Glass and mobile, enabling more focus on patients and less time charting

Refocusing Patient Engagement

Provided doctors clinical support through augmented devices like Google Glass and mobile, enabling more focus on patients and less time charting

Modernizing the EHR Experience

Redesigned a legacy clinical platform into a patented, multi-device HTML5 ecosystem, defining desktop and tablet UX to help physicians to capture what they need and operate at top of license

Modernizing the EHR Experience

Redesigned a legacy clinical platform into a patented, multi-device HTML5 ecosystem, defining desktop and tablet UX to help physicians to capture what they need and operate at top of license

Modernizing the EHR Experience

Redesigned a legacy clinical platform into a patented, multi-device HTML5 ecosystem, defining desktop and tablet UX to help physicians to capture what they need and operate at top of license

Designing for behavior change

Supporting Opower's mission to reduce energy usage, I led redesign of the 30+ utility sign-up forms, drove color-blind accessibility investigations, and developed a vision for a mobile energy-saving experience

Designing for behavior change

Supporting Opower's mission to reduce energy usage, I led redesign of the 30+ utility sign-up forms, drove color-blind accessibility investigations, and developed a vision for a mobile energy-saving experience

Designing for behavior change

Supporting Opower's mission to reduce energy usage, I led redesign of the 30+ utility sign-up forms, drove color-blind accessibility investigations, and developed a vision for a mobile energy-saving experience

Independent design and development

As co-founder of Watermelon Design Co., envisioned and led multiple independent efforts in design, web, mobile, and flash dev from Taoyuan, Taiwan to San Francisco, CA

Independent design and development

As co-founder of Watermelon Design Co., envisioned and led multiple independent efforts in design, web, mobile, and flash dev from Taoyuan, Taiwan to San Francisco, CA

Independent design and development

As co-founder of Watermelon Design Co., envisioned and led multiple independent efforts in design, web, mobile, and flash dev from Taoyuan, Taiwan to San Francisco, CA

TALKS

THE 70:30 MODEL FOR BETTER UX ALLOCATION

TAKING CARE OF YOUR TEAM IN UNCOMMON TIMES

Tips and Tricks FOR Product Excellence

Eating your own dogfood

THE 70:30 MODEL FOR BETTER UX ALLOCATION

Tips and Tricks FOR Product Excellence

TAKING CARE OF YOUR TEAM IN UNCOMMON TIMES

Eating your own dogfood

THE 70:30 MODEL FOR BETTER UX ALLOCATION

Tips and Tricks FOR
Product Excellence

TAKING CARE OF YOUR TEAM IN UNCOMMON TIMES

Eating your own dogfood

EXPLORATIONS

Hue Vietnamese Center

Leveraging Gemini I've built an app to learn the basics of Hue Vietnamese, in concert with my weekly tutoring, to learn my partner's language. The app has flash cards, quizzes, and embedded pronunciation from system language availability.

Language learning • Vibe Coding

Poeminals

As a life-long writer, 'Poeminals' is a free-form poetry chapbook for every animal from (A)lligator to (Z)ebra, with interplay between human-authored verse and AI-generated art.

Content Strategy • Poetry

Runner Music Video

Combining my original accousitc composition / lyrics with AI-powered stills in the style of Studio Ghibli, I explore if story can be stithced together through quick images without animation

Music Production • AI Art • Video Production

Fireworks Simulator

A basic fireworks simulator built in Gemini to support filming of a short film I wrote in production for late 2026.

Vibe Coding • Fireworks

The Judo Dojo

Leveraging Gemini and Netlify for hosting, I developed a custom React app for the CCSF Judo group, translating the syllabus into an interactive study tool with belt-specific quizzes, embedded tutorial videos, and tips.

Vibe Coding • Warrior Spirit

TheDailyUncover Instagram

Exploring creator workflows in instagram, I maintain a daily uncover account, learning tools like Facebooks published dashboard, Gemini for image generation, and Final Cut Pro for production

Meta Business Center • Final Cut Pro

Jerry Gordinier on Spotify

From a long line of musicians, I use Logic Pro to engineer and produce acoustic and electronic beats, managing the full audio production lifecycle from tracking to mixing to publishing x-platforms w/ DistroKid.

Music Production • Logic Pro • DistroKid

Fake Support Dashboard

A fake support dashboard created to support a short film in production for late 2026, created with Gemini and hosted on Netlify

Vibe Coding

Hue Vietnamese Center

Leveraging Gemini I've built an app to learn the basics of Hue Vietnamese, in concert with my weekly tutoring, to learn my partner's language. The app has flash cards, quizzes, and embedded pronunciation from system language availability.

Language learning • Vibe Coding

The Judo Dojo

Leveraging Gemini and Netlify for hosting, I developed a custom React app for the CCSF Judo group, translating the syllabus into an interactive study tool with belt-specific quizzes, embedded tutorial videos, and tips.

Vibe Coding • Warrior Spirit

Poeminals

As a life-long writer, 'Poeminals' is a free-form poetry chapbook for every animal from (A)lligator to (Z)ebra, with interplay between human-authored verse and AI-generated art.

Content Strategy • Poetry

TheDailyUncover Instagram

Exploring creator workflows in instagram, I maintain a daily uncover account, learning tools like Facebooks published dashboard, Gemini for image generation, and Final Cut Pro for production

Meta Business Center • Final Cut Pro

Runner Music Video

Combining my original accousitc composition / lyrics with AI-powered stills in the style of Studio Ghibli, I explore if story can be stithced together through quick images without animation

Music Production • AI Art • Video Production

Jerry Gordinier on Spotify

From a long line of musicians, I use Logic Pro to engineer and produce acoustic and electronic beats, managing the full audio production lifecycle from tracking to mixing to publishing x-platforms w/ DistroKid.

Music Production • Logic Pro • DistroKid

Fireworks Simulator

A basic fireworks simulator built in Gemini to support filming of a short film I wrote in production for late 2026.

Vibe Coding • Fireworks

Fake Support Dashboard

A fake support dashboard created to support a short film in production for late 2026, created with Gemini and hosted on Netlify

Vibe Coding

wRITINGS

ABOUT

For over 15 years, I've lead user-centered design and teams to solve deep problems in complex enterprise spacesthrough empathy, clarity, and strategic leadership, including nearly a decade leading designers at Google and as one of the first two San Francisco designers at Atlassian from 2011-2013.

My last two years at Google I helped lead the first AI efforts for Google’s account managers driving hundreds of millions of demonstrable impact. Originally from Michigan, now based in San Francisco, I am currently taking classes and exploring creative outlets like improv, standup, music production, and screenwriting.

I'm a life-long learner, and love to share my learnings. Drawing on my experience in both systems thinking and improvisational comedy, I approach every project with curiosity. Whether I am architecting a global product or developing a custom React app for my Judo community, my goal is to build experiences that feel honest, functional, and deeply intuitive.

I love to build stuff that works, that matters, and that makes teams and users happy